The Edit

Inexpensive Marketing Ideas for Your Studio

These ideas can help promote your studio without breaking the bank.

Why Sterilization Matters

MEI-CHA explains the why, when, and how of sterilization certificates.

How I Went From Sugaring to Permanent Makeup With Jessica Coleman

Helpful tips on how to add permanent makeup to your beauty service menu.

PMU Lip Blush Myths & Facts

The myths and truths of lip blushing.

All About Machines

Your guide to permanent makeup machines by MEI-CHA.

Beauty Therapy: How to Grow Client Relationships

A permanent makeup artist's guide to client relationships.

Evolving as an Artist with Erin Skipley

Tips on opening a beauty studio and becoming a permanent makeup artist with Contour + Ink owner, Erin Skipley.

All About Digital Blading

Digital blading is perfect for permanent makeup artists transitioning to machine from microblading. So what is it? We're spilling all the secrets!

Tanara Burdick x MEI-CHA Interview

Interview with permanent makeup artist, Tanara Pereira, on building a successful permanent makeup training business.

How to Cross Sell Your PMU Services

With new PMU techniques under your belt, how do you cross sell these services to your clients?

What is Microblading?

We're talking about the basics of microblading permanent makeup. Find out what you need to get started.

Ombre, Combo, Powder... Permanent Makeup Brow Techniques Explained

Get to know the differences between ombre, powder and combo brows.

Scaling Your Permanent Makeup Business with Danielle Macias

Tangible ways to scale your permanent makeup business from Lashes to Lashes Co-founder, Danielle Macias.

Microblading Infection Signs and What to Do

How to identify signs of a microblading infection.

Lessons from Sheila Bella on Building an Online Community

Three lessons on building a community from Sheila Bella, owner of Sheila Bella Microblading.