The Edit

Michal Cohen on Content Creation
"It’s okay to have imperfections; that makes people feel it’s more relatable."
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We’re sharing the books we’re reading this month! It is no surprise that relationships are at the heart of everything we do.
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How do you price your services in a way that reflects your expertise as a permanent makeup artist? There are many factors that go into pricing so we’ve gathered a few to keep in mind as you set yo...
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Inexpensive Marketing Course Roundup + 3 Marketing Strategy Tips
The new year and slow season is the perfect time to brush up on skills! Now is as good a time as ever to review your marketing plan. Here are some inexpensive marketing courses and tips.
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Julie Laflamme On Working With Brands
"Being new, you’ll get products from training and have to find the right pigment line that works well with your clients and you."
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Erin Skipley On Building a Brand
"Creating natural techniques is how I spend most of my days."
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Steph McFadden On Moving Forward
"It used to be a cab station with blue carpet and yellow ceiling tiles. But all I could see was I could make this space beautiful."
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Revamping Your Beauty Business
Look at the map and see where your business is headed from here.
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